Okay, why the change?
AI is capable of much more than transcribing interviews and summarizing findings. Qualitative resear...
As a qual research company serving clients across categories, themes emerge in unexpected and surpri...
Why mental diversity is more important than ever. Following the midair collision in DC last week Don...
At the QRCA Worldwide conference in Berlin (May 14-16), Sympler's Ben Jenkins will lead a session on...
Sympler's Kara Mullins and Foot Locker's Rachael Dimit will take the stage at IIEX NA to explore how...
This piece was featured in Quirk's Media
We all need to embrace the magic this year.
Today is World Philosophy Day, but it’s become clear to me that we’re woefully bad at big thinking, ...
We recently teamed up with our partners at Mojo Supermarket to bring light to an underrepresented cu...
"The creative process requires time for the unconscious to work." - Rollo May
Don’t waste your Halloween this year: use the power of the mask to unleash your creativity.
I recently attended the live recording of an On Strategy podcast episode. It was fascinating to see ...
With only days until the election, we’ve been talking to undecided voters to understand what’s reall...
Research and data have undergone a profound transformation in the last two decades. When you look ba...
With only days until the election, we’ve been talking to undecided voters to understand what’s reall...
This article has been featured on Quirk's Media We often think about expertise as the accumulation o...
This piece was featured on Greenbook Let’s all calm down as we discuss what ‘near-human’ really mean...
We love a good myth. More than that, we enjoy exploring, questioning, and debunking widely-held beli...
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AI-driven applications for qualitative research are being developed at the speed of light, coming ou...
“Everything you can imagine is real.” – Pablo Picasso
This piece was featured on Greenbook A strange phenomenon has been activated in recent months. One t...
This piece was featured on Quirk's Media
The slower we go, the deeper we can delve into our own thoughts and emotions…The slow journey is one...
By deactivating our long-conditioned robot brain and firing up our childlike, curious, naive, wander...
This piece was featured on Quirks Media In a Late Show interview earlier this month, Yuval Noah Hara...
Sympler Co-founder Ben Jenkins is thrilled to speak at IIEX in Austin April 17 - 18. Joined alongsid...
Gen Z is at the forefront of media, as their voices offer new perspectives on lifestyle, fashion, fi...
Each new year brings hope and anticipation – a clearing of the slate from last year’s hardships, unf...
This piece was featured on Greenbook.
As we close the year, we’re reflecting on the insights that bubbled up across the studies we’ve done...
“The very least you can do in your life is figure out what you hope for. And the most you can do is ...
In a world torn apart by tribalism, Swift may be the middle ground we all need. In the early 2000s t...
This article was featured on Quirk's Media I once met the authors of a book called 'Consequential St...
A version of this article was featured in Quirk's Media Research is a blend of the best of both scie...
This piece was featured on Research Live.
Acknowledging the masks we wear will set us free.
As a qual research company serving clients across categories, themes emerge in unexpected and surpri...
What does it mean to be Hispanic American today? For National Hispanic Heritage Month, we looked acr...
As a qual research company serving clients across categories, themes emerge in unexpected and surpri...
This piece was featured on Greenbook “In the universe of atoms, friction is the norm, not the except...
A version of this article was featured in Quirk's Newsletter & Blog.
The strategic partnership brings together the uncomfortably ambitious and the relentless truth seeke...
Co-authored by Stagwell Technologies and Sympler
This week, research, insight, and data humans descend upon Manhattan to debate, hustle and peruse th...
It started with two boats. One spills 750 migrants into the Mediterranean, the other chauffeuring 5 ...
In our debut episode, we passed the mic to five of our esteemed industry partners, inviting them to ...
Through constant innovation, Sympler’s autoethnographic approach treats consumers as experts of thei...
Sympler's AI Sentiment Report Reveals a Gap Between Consumer Expectations and Business Adoption of A...
We recently teamed up with Mojo Supermarket to gain a better understanding of what Ramadan truly mea...
As I sit on my porch drinking my morning coffee, a mild breeze slowly pings the wind chimes. My mind...
Humans possess a depth of character that is intricate and frequently paradoxical, and they rarely gi...
As TikTok is teetering, social listening is on its last legs and third-party cookies are history, Sy...
As the call for purposeful brands becomes more pronounced, businesses are increasingly expected to t...
If you peer beneath the charred remains of the word ‘woke’, you’ll find a clever, poetic, even ironi...
The best business decisions are a triangulated recipe of research insights, market knowledge, indust...
I heard a great quote from an AI provider this week: “AI has a tendency for hallucination.”
Back in the late nineteen eighties, I was a young engineer working on guidance systems for Trident m...
Amid the deluge of Super Bowl post-analyses, including audience ratings, best/worst reviews, and so ...
Sometimes, even with the best interviewers and researchers, people are unwilling to share the deeper...
Sympler captures the whole human, leveraging the natural environments of social media chats along wi...
Having spent the bulk of my career in the Market Research discipline on both client and supplier sid...
Ever since the Victorians began chaining us to our single function métiers 170 years ago, we’ve been...
The pandemic revealed the power of remote chat to connect us profoundly.
This article was originally posted on Advertising Week.
We’re all being watched online. Probably not by spies. Hopefully not by the government. But by an ev...
Over the past 30 years, the quantitative research industry has transformed itself from paper surveys...
While many races are still undecided and the control of both the House and Senate are yet to be dete...
There's rarely a time that grief isn't close to someone we love or in our own memories. We've found ...
Whether studying health, mental health, or people's love of chocolate, we're repeatedly reminded how...
This news was featured on mrweb's daily research news online Sympler, creators of the world's first ...
When we published our Gen Z study that looked at their evolving beliefs and how they'll change socie...
If there is one thing I have learned in my many years of research and insights gathering is that man...
New technology always cops a beating from the complaining class. We are perennially bombarded with d...
The last time society was this fragile was before the birth of nationhood over 250 years ago. So ass...