AI is capable of much more than transcribing interviews and summarizing findings. Qualitative resear...

This piece was featured on Greenbook Let’s all calm down as we discuss what ‘near-human’ really mean...

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AI-driven applications for qualitative research are being developed at the speed of light, coming ou...

This piece was featured on Greenbook A strange phenomenon has been activated in recent months. One t...

By deactivating our long-conditioned robot brain and firing up our childlike, curious, naive, wander...

This piece was featured on Quirks Media In a Late Show interview earlier this month, Yuval Noah Hara...

Sympler Co-founder Ben Jenkins is thrilled to speak at IIEX in Austin April 17 - 18. Joined alongsid...

Each new year brings hope and anticipation – a clearing of the slate from last year’s hardships, unf...

This article was featured on Quirk's Media I once met the authors of a book called 'Consequential St...

A version of this article was featured in Quirk's Newsletter & Blog.

This week, research, insight, and data humans descend upon Manhattan to debate, hustle and peruse th...

In our debut episode, we passed the mic to five of our esteemed industry partners, inviting them to ...

Through constant innovation, Sympler’s autoethnographic approach treats consumers as experts of thei...

Sympler's AI Sentiment Report Reveals a Gap Between Consumer Expectations and Business Adoption of A...

The best business decisions are a triangulated recipe of research insights, market knowledge, indust...

I heard a great quote from an AI provider this week: “AI has a tendency for hallucination.”

Ever since the Victorians began chaining us to our single function métiers 170 years ago, we’ve been...

The pandemic revealed the power of remote chat to connect us profoundly.