As the call for purposeful brands becomes more pronounced, businesses are increasingly expected to take a stance on a range of social, environmental, and political issues. However, attaching their brand name to a cause is not always enough to convince consumers of their authenticity.
We wanted to dig deeper and better understand why some brands excel in their cause marketing efforts while others fall short. Our findings shed light on three factors that truly resonate with consumers and provide insights into how brands can better engage with their audience.
Marketers will likely need to continue to sharpen their cause marketing skills as the demands for purposeful brands grows louder, but many businesses fail to create resonance.
