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Raw, Visceral Reactions to Super Bowl LVII Ads

Amid the deluge of Super Bowl post-analyses, including audience ratings, best/worst reviews, and so many varying metrics measuring ad performance, we sought to uncover some of the deeper feelings and reactions from the humans who watched The Big Game. 

In doing so we’ve looked at why the ads performed the way they did.

Take a look at the raw, visceral responses that consumers had to this year's ads, and learn how you can tap into this emotional power to create ads that resonate with your audience.

Sympler Super Bowl LVII