autoethnography, Lies, Truths, Storytelling Uncovering the lies & hidden truths in our stories Sympler January 23 2025 This piece was featured in Quirk's Media Read more
Perspectives, autoethnography, Creativity, Methodology, imagination The magic of imagination as method: Making our dream worlds real in research Sympler August 6 2024 “Everything you can imagine is real.” – Pablo Picasso Read more
Perspectives, AI, Empathy, autoethnography, Human Research It Takes a Human to Understand a Human: How Autoethnography Drives our Research in a Post-AI World Katie May 12 2023 Through constant innovation, Sympler’s autoethnographic approach treats consumers as experts of thei... Read more