This article was originally posted on Advertising Week.
In a world of shallow data, Sympler accesses
the whole human
Welcome to Sympler Insights, where we share the "whys" behind the
"whats", the humans behind the numbers, and our views on all things research.
Every month, we unearth hundreds of consumer gems from around the world, covering all kinds of categories: from AI to healthcare, media, CPG, higher education, and beyond. Unlike traditional methods that flatten emotion, Sympler’s proprietary conversational technology enables more robust and honest conversation that taps into subconscious fears and desires, which are the true drivers of consumer behavior.
In a world that feels consumed by quantitative data and binary narratives, we hope you find it thought-provoking, nuanced, and refreshing.
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