Video: Amidst the chaotic world of quant data, champion the human
By Sympler · 1 minute read
Over the past 30 years, the quantitative research industry has transformed itself from paper surveys via mail and intercepts to fast turnaround internet-enabled survey platforms. Meanwhile, qualitative research continues to use the same paradigms and one-way mirrors.
Our mission is to revolutionize qualitative research via our conversational chat technology, which clones the human moderator and allows respondents to participate at their convenience within an environment that is native to them.