Video: The Power of Private Messaging to Explore 'Taboo' Topics Candidly

Sometimes, even with the best interviewers and researchers, people are unwilling to share the deeper tensions and contextual background that leads to their behaviors and choices – especially in ‘taboo’ areas such as mental health, medications, hair loss, etc.

By engaging in private messaging where individuals are more relaxed and candid, we are able to gain deeper insights at a fraction of the cost and time compared to traditional qualitative research methods.