With only weeks left until the election we’ve been talking to undecided voters to understand what’s really keeping them from backing Kamala Harris. While her campaign has sparked optimism and emotional support, there’s something more complex beneath the surface, especially for Republicans hesitant to vote for Trump but unwilling to switch sides. Our study dives into the less spoken feelings and grievances.
Our approach also revealed a more thoughtful, nuanced and kind voter, that’s surprisingly optimistic for the nation, despite personal fears around the economy.
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