Written by Sympler | January 29 2025
At the QRCA Worldwide conference in Berlin (May 14-16), Sympler's Ben Jenkins will lead a session on how creativity transforms qualitative research and drives business growth. As AI takes over quantitative data, qualitative research is stepping up to capture the human truths and complexities that numbers can’t. Creativity is now essential, not an add-on—it’s the core of business innovation.
Ben will discuss how unconventional research approaches - using play, projection, instinct, and empathy - help us uncover deeper, more authentic consumer insights.
Join us to explore:
- The role of qualitative research in fueling creativity and growth.
- How AI can support and amplify creative research.
- Methods for tapping into subconscious insights that drive meaningful change.
Register here!